Mar Skincare
Branding / Art Direction / Packaging
Mar is a sustainability-focused skincare brand based in Florida committed to the ethical living and long term care of people and our ecosystems. The goal was to craft an identity that felt serene and communicates a refined, natural aesthetic.  
The visual language includes fluid lines inspired by oyster shells and topographic maps. I was inspired by osyters in part because of their reciprocal relationship to the marine ecosystems of Florida. Oysters are a keystone species that maintain the balance of ecosystem they inhabit which mirrors the brand’s ethos of natural sustainability.